The Bachelor of Travel and Tourism Management (BTTM) is an undergraduate program that prepares students for careers in one of the world’s fastest-growing sectors — travel, tourism, and hospitality. This program provides a comprehensive understanding of tourism operations, management strategies, marketing principles, and sustainable practices that shape the global tourism landscape.
Designed for students from Science, Commerce, and Arts backgrounds, this degree focuses on building practical and managerial expertise for those who aspire to contribute to the dynamic and evolving travel and tourism industry. Through a blend of theoretical instruction and hands-on learning, students gain the essential knowledge and competencies required to thrive in travel agencies, airlines, hotels, event management firms, and government tourism departments.
The Bachelor of Travel and Tourism Management program provides an in-depth understanding of the tourism ecosystem, from travel planning to destination management. Students explore the functioning of airlines, hotels, travel agencies, tour operations, and the roles played by government and private tourism bodies.
The curriculum is designed to cover key aspects such as:
Tourism Economics – understanding the global economic impact of tourism.
Destination Management – strategies to manage and promote tourist destinations.
Hospitality Operations – insights into hotel and accommodation management.
Marketing of Tourism Products – promoting tourism experiences and services.
Sustainable Tourism – practices for eco-friendly and culturally respectful travel.
Customer Service Excellence – ensuring satisfaction and memorable travel experiences.
In addition to theoretical learning, students participate in internships, industry projects, field visits, and training programs to gain real-world experience with leading tourism and hospitality organizations.
Core Learning Areas
The BTTM program integrates a wide range of subjects that collectively prepare students for diverse roles within the tourism sector. The core learning areas include:
Travel and Tourism Management
Tour Packaging and Itinerary Design
Customer Relationship Management
Event Management and Coordination
Sustainable and Eco-Tourism
Tourism Marketing and Branding
Airline Operations and Ticketing
Hospitality and Hotel Management
Travel Documentation and Visa Processing
Digital Tourism and Online Platforms
Practical Exposure and Industry Interface
A key strength of the BTTM program is its practical approach. Students engage in internships with travel agencies, airlines, hotels, and tourism boards, gaining firsthand experience in customer interaction, travel planning, and event execution.
They also get exposure to:
Global Distribution Systems (GDS) used for booking and ticketing.
Customer Relationship Management (CRM) tools for client engagement.
Digital Marketing Platforms for tourism promotion.
E-tourism and Hospitality Management Software for managing bookings and operations.
This real-world exposure enhances their employability and equips them to adapt to the fast-paced nature of the global tourism industry.
SALARY RANGE
2 LPA - 5 LPA
per annum
Ashoka University
Bengaluru
Cambridge College
Bengaluru