The Travel and Tourism specialization within the Bachelor of Commerce (BCom) or BBA degree offers an exciting three-year journey blending commerce foundations with specialized tourism management, equipping students with skills to thrive in India's tourism industry projected to contribute $512 billion to GDP by 2028, covering tourism management, destination marketing, travel agency management, tourism planning, hospitality marketing, e-tourism, event management, sustainable tourism, cultural tourism, and customer service management for careers shaping global traveler experiences. This dynamic program combines core business subjects (accounting, economics, marketing) with tourism-specific expertise through Global Distribution Systems (GDS) like Amadeus, Galileo training, social media marketing for destinations, CRM platforms for customer retention, and digital content tools, featuring hands-on learning via tourism promotion campaigns, travel agency business development projects, destination branding strategies, hospitality customer experience enhancement initiatives, industry guest lectures, and internships with leading travel agencies, airlines, hotels, and tourism boards that immerse students in real operations from ticketing to itinerary planning. Graduates master tourism marketing, destination management, hospitality marketing, social media marketing, and event promotion, launching as Tourism Marketing Executive (₹2.5-5 LPA), Travel Consultant (₹1.8-4 LPA), Event Coordinator (₹2-4.5 LPA) with rapid progression to Destination Marketing Manager (₹5+ LPA) across travel agencies, tourism boards, hotel chains, airlines, event firms, and digital agencies specializing in experiential travel, perfectly timed for India's post-COVID tourism rebound and Bengaluru's emergence as a MICE (Meetings, Incentives, Conferences, Exhibitions) hub. For parents, this degree promises strong ROI through stable entry-level roles evolving into management positions amid government initiatives like Swadesh Darshan 2.0 and inbound tourism growth from 10M+ annual visitors, while students gain versatile skills blending creativity (content creation, visual storytelling), analytics (customer data, ROI tracking), and business acumen (revenue management, operations) applicable across hospitality, aviation, events, and digital marketing—future-proof credentials for a sector employing 42M+ directly and growing 6.8% annually. The practical curriculum eliminates the typical 6-12 month industry learning curve, with GDS certification and portfolio projects giving immediate credibility for roles managing ₹2500+ crore domestic travel market, making Travel and Tourism specialization your golden ticket to shaping wanderlust careers with global mobility from Andaman beaches to Himalayan circuits.
BCom Travel and Tourism programs provide a comprehensive study of the travel industry, tourism planning, and hospitality management within the commerce framework. The curriculum encompasses fundamentals of tourism, travel agency management, hotel and resort management, tourism marketing, event planning, transportation logistics, and sustainable tourism development. Students learn about cultural heritage, tourism policies, customer service in hospitality, airline and airport management, and international tourism regulations. The curriculum emphasizes experiential learning through internships, field visits, and projects dedicated to real tourism business scenarios. Additionally, complementary subjects such as environment studies, foreign languages, and e-tourism are included to enhance employability. The study equips students with managerial, operational, and marketing skills specifically tailored to the travel and tourism industry’s fast growth and globalization. Graduates become suited for roles in travel agencies, tour operating companies, hotel chains, airlines, airport management, and tourism boards. The syllabus fosters communication, planning, organizational skills, and customer satisfaction strategies essential in tourism and hospitality sectors.
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